The automation of intellectual labour: creative or otherwise, we’re all just workers in the end

In a recent blog post, Tom Campbell (2013) pondered the end of what has come to be known, since Richard Florida (2002), as the ‘creative class’ (or as Florida himself might prefer, the ‘Creative Class’). For those of you that don’t know, this social group is supposed to consist of ‘people who add economic value through their creativity’, including various kinds of ‘knowledge workers, symbolic analysts, and professional and technical workers’ who ‘engage in work whose function is to “create meaningful new forms”.’ (Florida, 2002, p. 68). Florida suggests that this class cannot be associated with the bourgeoisie of classical Marxist analysis because it is not defined by possession of property as Marx would have understood it: ‘Most members of the Creative Class [sic] do not own and control any significant property in the physical sense. Their property… is an intangible because it is literally in their heads.’ (ibid.) The latter statement seems remarkable only if one takes a superficial reading of Marx to be the last word on class. In fact, it describes a general characteristic of skilled non-manual workers, including members of the old professions: people whose income derives not from capital they possess but from work they perform, yet whose work commands a relatively high price on the labour market because its performance depends upon scarce forms of expertise. This describes the cool, smart, and quite possibly collar-less white collar workers Florida lauds no more nor less than it does doctors and accountants – and teachers too, whose work is precisely to develop expertise in others. These people belong to what Tony Bennett and colleagues (2009) prosaically call the ‘professional-managerial class’, which is – after the distant elite of politicians, high-ranking executives, celebrities, and the super-rich – the most dominant group in western societies today.

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